Thursday, January 21, 2010

My 2009 Google Analytics Stats

July 2009, I signed up for a Google Analytics account to track website traffic to my Etsy store and determine how effective my internet marketing was. I thought I would share some of my stats with you, cause I think it's pretty neat:
This data was collected from
July 1, 2009 - December 31, 2009

From July 1, 2009 - December 31, 2009 (a 6 month period) there were:

  • 8,746 visits, or hits, on my etsy store. An averages of 47 visits / day.

  • 21% (2,095) of the 8,746 were from people viewing my store for the first time.

  • 31,536 pages were viewed. An average of 3.61 pages /visit.

  • People spent and average of 2:41 in my store.

  • 57% left the store without taking further action (ex. moving on to explore the rest of the shop).

  • Tuesday September 22, 2009 had the greatest amount of visits in a single day with 188 hits.

What does it all mean?

Well, the 3.61 pages per visit is good. Typical websites average 3-5 pages per visit, so I'm happy with this for now.

The bounce rate of 57% - eh - probably need to do something about that. Need to get more people exploring the store instead of moving on somewhere else. Digging deeper into Analytics, I can see the keywords that typically brought people to my site and if those keywords failed. Meaning they searched Google for "bible verse charm" and ended up on an unrelated pair of earrings. Instances like that can cause someone to leave the shop asap and thereby increasing the Bounce Rate.
So where did all these visits come from?

  • 41.6% were Direct Traffic visits, meaning they typed in the URL or clicked a bookmark that brought them straight to the store.
  • 33% found my store thru referring sites like links I post on Twitter or Facebook
  • 19% were search engine results like Google or Yahoo.

Who are all these people?

Google Analytics allows me to dive deep into who my visitors are and where they come from. My 8,746 visits came from 72 different countries!

Most are from the US, but did you know I'm big in the UK?!?! (me either!)

Rounding out the top 10 are:

What was happening Tuesday September 22, 2009?

On Tuesday September 22, 2009, I had the greatest amount of visits in a single day with 188 hits. I dug around to learn that 163 pages of my shop were viewed a total of 613 times. Although these visitors were all over the shop, the hot item seems to be the Copper Braille Necklace with 103 views (which sold that day). I can't seem to figure out what caused the sudden spike in interest. Any ideas? Maybe I was in a treasury and didn't know it?!?!

I think this info is so cool to look at. Hopefully I can learn more about what Google Analytics can do and how to use this data to better my store. I'm also tracking data on this blog that I haven't looked thru yet. Maybe there will be some intersting info there too!


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